"we've seen enough"
We've Seen Enough Tobacco Marketing! Campaign is a statewide initiative to mobilize youth across the state to protest tobacco marketing and raise awareness of its impact on teen smoking. Activities include creating YouTube videos, participating in media events, visiting legislators, soliciting statements of support, collecting petition signatures and writing letters.
Why is this important?
Tobacco companies place most of their advertising where young people shop – in convenience stores, where 75% of teens shop at least once per week.
Youth who visit convenience stores more than twice per week are 64% more likely to begin smoking within the next twelve months than their peers who visit convenience stores less than once per week.
Nearly 90% of smokers start smoking by age 18.
Among youth who persist in smoking, a third will die prematurely from smoking.
Teens who smoke are not only short of breath today—they may end up as adults whose lungs will never grow to full capacity.
Youth are sensitive to nicotine and can feel dependent earlier than adults. Because of nicotine addiction, about three out of four teen smokers end up smoking into adulthood, even if they intend to quit after a few years.
The addiction rate for smoking is higher than the addiction rates for marijuana, alcohol, or cocaine.